Archive For March 29, 2016

Misplaced Modifiers

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Misplaced Modifiers

At a nice hotel in New York recently we saw this sign prominently displayed on the registration desk:   Hearing Impaired Devices Available Upon Request   We have several devices like a cell phone, a tablet, a computer, and so on. None of them, as far as we know, are hearing impaired. But, apparently at…

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Vaporous Storytelling

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Vaporous Storytelling

Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever your preference is to describe your constituency:   In the disruptive and rapidly changing environment of healthcare, our hospital system is leading a paradigm shift in patient-centered care using data-driven models to pursue…

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Lessons from the Masters

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Lessons from the Masters

  From time to time we find it useful to reflect on lessons from great storytelling masters and to let them guide us on the journey toward healthy writing. One of our favorites is Mark Twain, who had both wisdom and wit when he talked about the art and craft of the power of words….

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