Archive For February 25, 2016
![Be Direct with Message](https://writetodiscover.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-25-at-9.17.56-AM-300x245.png)
All writing is storytelling, whether it’s a quick email or a memo or a longer report. How we open a story is critical to engaging the reader because we compete for the reader’s limited time. Journalists are taught to think in terms of the 5 Ws and an H. Who, What, When, Where, Why and…
![Be Careful with Questions](https://writetodiscover.com/wp-content/uploads/2016/02/HW-Question-Mark-Art.png)
The advertisement for the hospital began with the prominent headline: Is It Possible to Transform the Way Emergency Care is Delivered? The first two sentences of the narrative copy asked: What if emergency care were designed around you? What if all the different steps typically encountered in the emergency department could be streamlined? Then the…
![Pruning Dead Wood](https://writetodiscover.com/wp-content/uploads/2016/02/Tree.jpg)
One of the most common problems in writing, or speaking, is the addition of unnecessary words to a primary thought. Think of the overall narrative as a well-rooted tree trunk with strong branches and offshoots shaping the essence of the tree. Sometimes we need to prune unruly sprouts to keep the tree healthy and balanced….